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Cool New Business Thrives in the Summer Heat

Sunday, July 1, 2018


A new small business craze is popping up across Windsor-Essex farmer’s markets this season. Gourmet ice pops: refreshing sweet treats that taste delicious, and are made locally with fresh produce and organic ingredients.

Along with Windsor Ice Pops and Atta-Boy Co., The Frosty Pineapple Gourmet Ice Pops is one of three local businesses of its kind to recently open. Owner Maya Fullerton conceived the idea after seeing it in other cities and figured Windsor would be a great place to introduce the frozen delight. “And really,” said Fullerton, “who doesn’t love a popsicle?” 

Fullerton has been amazed by the rapid success of her business. “I thought it would lead to some [farmer’s] market events here and there, but we’ve been overwhelmed with the response and really believe The Frosty Pineapple can be a known name in the ice pop business beyond just Windsor and Essex County.” 

The Frosty Pineapple takes ice pops to the next level using local, hand-picked organic ingredients and offering vegan friendly options, a variety of creative flavours and customizing them to any dietary need. The Walkerville business markets to individuals that want a sweet treat but are health-conscious and want to know what they are putting into their bodies. Their recipes are as naked as possible, steering clear of preservatives, fillers, dyes, and artificial sweeteners. What you see is what you get.

Fullerton focuses heavily on branding her product and differentiating herself from the competition in innovative ways. “I draw inspiration from everything,” said Fullerton, “cocktails, the 80s, neon signs, basically everything I think is cool that a) fits the brand, and b) that I think people will also like.” 

Since launching in May of this year, The Frosty Pineapple has become a full-season vendor at the Downtown Windsor Farmer’s Market as well as the local night markets. “We have some pretty special projects in the works that we’re really excited about,” hinted Fullerton. 
In the future, the business will launch a full website, and is looking to sell their pops in local shops such as Little Foot Foods in Windsor, and expanding their catering capabilities from small parties to weddings and corporate events. 

Fullerton is no stranger to small business. The entrepreneur operated a Toronto-based liquid ejuice business, El Vaproro, but decided to sell it and move back to Windsor. Once back in town she came up with the idea for selling gourmet ice pops to the Windsor market.

For Fullerton, being an entrepreneur is an exciting and rewarding experience. “You’ve created something from nothing, and every time you get good feedback, you’ll get that little beam of pride inside. When I create a new popsicle recipe, and people take a bite and tell me how delicious it is, it feels fantastic and motivates me to keep pushing.” 

Fullerton added, “It’s extremely exciting to start something and work hard, and push your company to grow and grow.” However, it is not all fun and games she said. “There is no calling in sick and still getting paid for the day. If you don’t make those orders, or finish that project, or return those calls, they won’t magically be done for you. You are responsible, so especially when starting out, work-life balance can be a challenge,” she said.

As a client of the WindsorEssex Small Business Centre, Fullerton is currently participating in the Starter Company Plus program where she is receiving business training and is eligible for a $5,000 grant to help support her gourmet popsicle business.

“The Frosty Pineapple is in this for the long haul,” said Fullerton. “I joined the Starter Company program for guidance, support and getting helpful feedback that reassured me this was a great business idea.”

Fullerton has some advice for budding entrepreneurs. “Be different! See an opportunity, or a need in the market, and figure out how to stand out. Don’t just do things the way it’s always been done. Maybe take a different angle with your branding, or promote a specific benefit of your product or service that the others have missed. Stand out, but be accessible.”

Visit The Frosty Pineapple on Facebook and Instagram, @TheFrostyPineapple, to see which market they land next.

Maya Fullerton is a client of The WindsorEssex Small Business Centre that received training through the Starter Company program. You, too, can receive support in launching or expanding your small business. Contact the WindsorEssex Small Business Centre for more information.