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Windsor Fashion Designer Launches Premiere Collection

Tuesday, May 1, 2018

Feminine. Romantic. Timeless. These words come to mind when describing Windsor-Essex's newest designer fashion line.

Sahar Zohair's dream of owning a fashion label since she was 10 years old has now become a reality through the creation of Vasiliki Collections.

Vasiliki Collections is a high-end fashion label for women specializing in ready to wear dresses in beautiful fabrics and prints. Featuring silk, lace and ruffles, the dresses embody the contemporary femininity suited to the strong, modern, outgoing woman. Vasiliki brings its unique mix of edgy sophistication right to fashionistas through its newly launched online store,, where dresses can be purchased and shipped to locations all over the world.

Vasiliki’s first collection has launched just in time for summer. “A vital component of my brand is emotion; emotions that are timeless and priceless, and this is what makes the Summer & Resort Collection 2018 unique,” said Zohair. “Vasiliki means royalty in Greek and that is the idea behind the label, to create unique pieces for the Vasiliki women that are timeless and different, that make them stand out anywhere they go.”

These unique designs are brought to life with photos that illustrate Zohair’s artistic expression.  Her favourite part of the business is doing the photoshoots. “This is where I create the theme of the collection and can see the dresses be a part of it. For instance, the vibe for Summer and Resort Collection is dreamy, floral and poetic and I put together a dreamy backdrop to the photoshoot which I loved,” said Zohair.

Although Zohair’s formal education is not in fashion, she is experienced in fashion and beauty retail and possesses degrees in business, human resources and international marketing from universities in London, England. Along with her deep passion and drive, she has realized her dream of owning her own fashion business.

“One of my major obstacles was that I had to learn everything on my own. I started learning, researching and attending the Starter Company workshops at the WindsorEssex Small Business Centre,” said Zohair. “You have all the resources in the world to achieve your goals. All you have to do is put your heart into it.”

Zohair has big aspirations for Vasiliki over the next year. “I see myself [achieving] a timeless, classy brand identity. I see my pieces being sold in some of the best boutiques both locally and nationally,” said Zohair.

Vasiliki’s Summer & Resort Collection will be showcased at the Windsor Spring Fashion Festival on May 11 at The Water’s Edge Event Centre.

Sahar Zohair is a client of The WindsorEssex Small Business Centre that received training through the Starter Company program. You, too, can receive support in launching or expanding your small business. Contact the WindsorEssex Small Business Centre for more information.