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Day program offers dignified care for adults

Thursday, August 11, 2016


By: Natasha Marar, Business Advisor

Supporting an elderly or dependent adult is often challenging for caregivers. With a growing aging population, two Windsor sisters have partnered to create a day-away program that provides needed care for both the adults and their families.

Erin White, 24, and Stephanie Moore, 29, are set to open Dignified Day later this month. The centre will offer space for 16 adults who require care outside of their homes.

“I think it gives caregivers peace of mind that they can have a break, relax and know that their loved one is being taken care of. Our slogan is ‘Our family caring for yours.’ …. The clients that come in, we want them to feel like they’re our grandpas and our grandmas,” said Moore. “We want them to feel this is their home as well when they’re not at their home.”

While the owners are younger entrepreneurs, both bring to the business a wealth of training and experience working with dependent adults. White holds an undergraduate degree in Health Sciences from Western University as well as a Master’s in Gerontology. She has worked in three long-term care homes in recreation and restorative therapy. Moore completed the Culinary Management program at St. Clair College and Food Service and Nutrition Management program from the Canadian Healthcare Association. She is also a Red Seal certified chef has worked as a nursing home cook and food service supervisor. Dignified Day will also be staffed by two nurses and a personal support worker.

“We have both worked in long-term care … we saw a need for something like this,” said Moore, adding that individuals can only receive similar support locally if they qualify for government-funded programs run by the Alzheimer Society of Windsor-Essex County or VON Erie St. Clair.

“We can take anybody. We can take a 33-year-old with Down (Syndrome) or an 85-year-old where the daily activities of living has just become too much for them to take on themselves. Being able to accommodate anyone’s needs is what we’re hoping will set us apart.”

Dignified Day will offer the following support for both half- and full-day clients: social activities, exercise programs, continental breakfast and hot lunches, bathing and foot care. The centre will feature lounge and library areas, activity tables and a “man’s cave” with sports memorabilia. Clients must be complete an assessment before attending the centre, and caregivers will receive a daily report on their loved one’s activities. Prices range from $45-85 daily depending on the level of support and length of stay.

“Throughout the day we will do programming: activities, exercise programs to help socialize them and keep them interested,” said Moore. “The kitchen that I’ll be working in is open-concept … so that way if people want, they can sit at the counter and talk to me while I’m cooking. Our big thing is trying to incorporate people.”

Moore explained that in many long-term care facilities residents who don’t want to participate in scheduled activities will often stay in their rooms. Though there will be set activities at the centre, clients will have greater flexibility over how they spend their day.

“Just because you’re old doesn’t mean now you like colouring and playing bingo, you may have had [other] activities you liked to do in the past. We want … our staff-to-client ratio to be low so we can tailor the care and activities to what [clients] like to do. We want people to want to come here.”

Dignified Day will hold a grand opening celebration on August 26 at its location at 3244 Walker Rd. in Windsor. For more information, visit their website at

Stephanie Moore and Erin White are WindsorEssex Small Business Centre clients that received training, mentorship and $5,000 through the Starter Company program to open Dignified Day. You too can receive support in launching or expanding your small business. Contact us for more information.